Browsing by Author "Gibb, Tom"

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    COVID animations – Bringing Film to Life (Poster)
    (2023) Lugemwa, Abbas; Gibb, Tom; Kityo, Cissy; Ahebwa, Iqra; Ssempiri, Geofrey; Nakisekka, Mariam; Mugerwa, Henry
    At the pick of COVID 19 pandemic there was limited scientific information reaching the political and technical teams for timely and evidence-based information sharing with the general population. Restrictions aimed at slowing the spread of coronavirus along with disinformation, affected pandemic control measures and general health care delivery. It threatened to undermine public health targets and achievements built up over many years in areas such as Prevention of Mother to Child Transmission of HIV/AIDS, Tuberculosis, Childhood Vaccination and Maternal and Child Healthcare. We adopted a collaborative approach to confront this, building on existing relationships and previous collaborations between diverse disciplines and institutions. This involved researchers, community organisers, community leaders, frontline healthcare providers and health communicators and journalists. The aim was to provide core and relevant information to help communities to improve outcomes from the COVID 19 pandemic, including shielding the elderly and vulnerable and vaccination; to inform about the interaction between COVID and other conditions.
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    COVID ANIMATIONS: Bringing film to life (Presentation)
    (2023) Lugemwa, Abbas; Gibb, Tom
    Traditional journalists, politicians, elders, and opinion leaders dominated ‘information’ and communications about the pandemic. Scientists were either side-lined, or didn’t know how to communicate the right information they had, had no resources to do it or all the information there was, wasn’t reaching them in time. The ‘COVID ANIMATIONS: Bringing film to life’ project employed a collaborative approach to science engagement and journalism with the aim of bridging the gap between COVID-19 scientific evidence generated and public health messaging. Using science-based community engagement to fight COVID-19 through animations and film journalism. Themes: -Creating COVID-19 community awareness and response through film -Mitigating the negative impact of COVID-19 on; Maternal and child health and HIV/AIDS care services