A multi-channel strategy involving street trade and supermarket/hypermarket trade in West African countries
| dc.creator | Gbetchi, Komlanvi Elom | |
| dc.date.accessioned | 2025-08-27T22:46:47Z | |
| dc.date.issued | 2020-11-18 | |
| dc.description.abstract | In this paper, we examine a specific multi-channel strategy by exploring the following research question: “How can street trade (traditional in West Africa) and mass distribution (more recent) complement each other and also have an impact?”, through the case study of Fan Milk, a dairy-product retailer. The analysis of a series of 23 interviews with customers leads to the formulation of contributions to the literature and the practice. | |
| dc.identifier.other | hal-03031998 | |
| dc.identifier.uri | https://hal.science/hal-03031998 | |
| dc.identifier.uri | https://africarxiv.ubuntunet.net/handle/1/5585 | |
| dc.language.iso | en | |
| dc.subject | African Research | |
| dc.title | A multi-channel strategy involving street trade and supermarket/hypermarket trade in West African countries | |
| dc.type | Academic Publication |