The heresies of CSR in the African context

Abstract

The objective of this study is to highlight the conception and interpretation of corporate social responsibility (CSR) in very small enterprises (VSEs) in a specific cultural environment representative of most African countries. The exploratory analysis revealed four profiles of leaders: the orthodox, the heretics, the semi-heretics-C and the semi-heretics-I. On the basis of these results, it would be possible to consider, depending on the managerial situation and culture, a CSR with African standards that favors "communitarianism" in the face of situational parameters.